How to find your target market

by brenda on April 30, 2013

If you sell anything online or in person – or dream about doing so – you’ve probably heard a lot about “marketing” and “target market” and “niche market.”

And if you sell on Etsy.com, you probably really wish you knew who your target market is!

If you’d like to learn how to find your target market, I wrote an article for Etsy last week about how to do just that.

With a worksheet!

But based on the questions I’ve answered since, I want to go indepth.  And thought the best way to do that is via a PDF download.

Which isn’t ready yet.

If you’d like to learn a little more about finding your target market, particularly about email marketing/developing an email list, please sign up for the PDF using the link below (which will add your email to my “Biz Knits” mailing list – how to knit a successful business).  I’ll email the download link to you as soon as the PDF is ready.

Sign up here for the PDF

Hope you read and enjoy the article – share your own experience or questions in the comments below!

{ 3 comments… read them below or add one }

Marie May 1, 2013 at 5:33 AM

Hello Brenda,
thank you so much for your post on Etsy Success, which I just read, as I am currently working on building my first Etsy shop (it will be about illustration for children). The advice you give sounded so valuable to me that I printed your “ideal customer” working sheet right away and I had fun starting to fill it!
I would like to return the favor with a bit of feedback about your Etsy shop and I hope it will be welcome. I clicked on the striped heart brooch you have listed and looked at the pictures. Why don’t you offer two more pictures to let the potential customer see the heart better? I would add one from the reverse side, so that the pin is visible, as there are several kinds of pins. It would nearly feel as one could take the brooch in the hand and turn it. And you also could take a picture of the brooch in or on something permitting to get a better sense of its size, like pinning it on a simple, neutral fabric draped on the bust you use to display your shawls. You see, many times I look at pictures of ear jewelry, for instance, there are enough pictures of the pieces but none “in situation” (on an ear) or close to something everyone knows the size of. Sometimes I don’t order things just because knowing the size (when it’s noted in the description) is just not the same as seeing the object in a context. There is room for five pictures of each item listed, so that gives room for more details.
Just a last note about your yarns: even if I am not a knitter, they really look tempting enough to start again! :-)

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brenda May 1, 2013 at 7:45 PM

Thank you Marie! :)

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CP May 23, 2013 at 2:00 PM

Hi Brenda! I just wanted to say thank you for taking the time to write this article. I normally don’t read the esty articles but the title caught me for some reason. Then your first sentence hooked me. As I continued to read I knew this was something I missed in the process of starting my business. I did complete a business plan but I don’t really think I did it to understand how to be successful in this venture. It was like something I felt I had to do to legitimize me starting a business. Now I am discouraged and frustrated as you were. While this feels like the most daunting task ever and I still have tons of questions, I’m encouraged to complete the exercise and really get moving towards my goals. I look forward to your in depth PDF!! Also, if you care to check out my site that would be great. It’s talulaknits.etsy.com

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