A post for small/indie/micro business owners with Etsy shops … (preceded by this fine print: I love Etsy and am not part of any Etsy-bashing group! This post is meant to help small biz owners think about their business strategy.)
How do you define yourself when you think about your business?
“I own an Etsy shop”
“I own a small business”
“I am an entrepreuner”
“I’m planning world dominion”
Here’s my own self-identification:
I’m an entrepreunerial small business owner. My business has several arms, including Etsy shops (more than one!), other sites, wholesale accounts, etc.
My business isn’t my Etsy shop. Instead, my Etsy shops are part of my overall business.
(Before anyone gets rankled, bear with me.)
If Etsy disappeared from the interwebs when you work up this morning, what would happen to your business? Would you be doomed? Or – after a bit of wailing and gnashing of teeth – would you simply refocus on your wholesale accounts, own website, other venues, etc.?
As long as Etsy is part of your overall business, and your overall business is (at least semi) healthy, you should be fine.
If Etsy IS your overall business … well, you get my drift. 🙂
I’ll be talking more about this, because I’ve been muddling through this and other ideas as I rethink and redevelop my own business.
I’d love to hear what you think, though.